SATURDAY | JANUARY 19 2013
Illustration/Advertising Project. The objective of the project was to create an advertisement for an existing company through illustration. I chose to rebrand the company entirely along with creating an illustration that I thought would best suit their "new look". The idea was to make their logo appeal to not only children (being a children's vitamin) through a fun and creative way, but to also appeal to the parents of these children. This is because the parents would most likely be seen buying the product for their younger children.
The buildings, vehicles, and crane were all built by hand (sculpted out of foam board). The sculpture was photographed and then taken into photoshop. The background design along with all the graphics were all done in illustrator, which were later taken into photoshop to be worked in with the image of the buildings, vehicles, and crane.
More Gummi King! Below is more concept and development of my take on a new rebrand for Gummi King vitamins.
Package Design.
Logo Design.
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